"Boutique Hotel" is a moniker starting in North America to describe intimate, usually impressive or unconventional hotel environments. Concession hotels differentiate themselves Myrtle Beach Hotels from larger attach or branded hotels by providing an exceptional and personalized level of accommodation, community service and facilities. Because of their financial successes in the most recent past, there have been attempts to compose chains have adopted the "boutique" look and feel. In the US this trend was started by the "W" hotel consecution in the 1990s and most recently this trend can be observed in chains as "aloft", "NYLO","Hyatt Place" and others. Through this corporate adaptation of the concept the style "boutique" also changed and expanded recently hoteliers prefer to benefit the name "lifestyle hotels" to get away from the above mentioned unorthodox image.

According to the Guinness Book of Apple Records, the oldest hotel still in operation is the Hoshi Ryokan, in Awazu, Japan. It opened in 717, and dressing hot springs.